About THE LAB
We think the most useful question about AI in a business is the plainest one.
DO YA KNOW WHAT UR LOOKIN AT?™ is not a slogan about technology. It is a question about visibility: whether the people responsible for a business can see what the AI inside it is deciding, guessing, and sending.
THE LAB exists because AI moved into small businesses faster than oversight did. Owners of 10–99 person firms did not get a governance team, a risk committee, or a budget line for “AI assurance.” They got a tool that worked, a team that adopted it, and a growing amount of customer-facing work that nobody fully sees anymore.
The AI Work Audit™ is our answer: a single, structured session that makes one workflow visible end to end and hands back a small number of concrete corrections. Not a strategy. Not a platform. Not a certificate. A clearer view of one thing that matters, at a price an owner can decide on alone.
Why a Founding Pilot
The format is being refined. The $500 Founding Pilot price reflects that: you get the full audit, and we get candid feedback on the process. We limit pilot spots because each one gets real attention, not because a countdown timer says so. When the format changes, this page will say so.
What we refuse to claim
We do not publish testimonials, client logos, or results we cannot substantiate. We do not claim the audit certifies compliance, guarantees safety, or saves a specific amount of money. Our orientation score is labeled experimental and not statistically validated everywhere it appears. If that discipline makes the site feel quieter than others, that is deliberate.
Who it is for
U.S. professional-service and owner-led service businesses with roughly 10–99 employees, where AI is already doing real work in customer service, scheduling and admin, marketing and sales, research, document work, or operations. If that is you, the free Oversight Check is a three-minute first step, the method page explains what you would be paying for, and the application takes about ten minutes.
Founding Pilot · $500
Find out what you're looking at.
One AI-assisted workflow, a 60–90 minute walkthrough, and concise written findings within 48 hours: workflow map, approval gates, verification checklist, three priority corrections, one 30-day target.